Only two years ago, when Jordan put out an original colour retro, you could just stroll into any high street Footlocker and pick one up for £80. Nowadays it's £110 standard, riots, instant sell outs, websites crashing so that resellers can immediately flip for twice the price and Jay-Z spilling Ace on his sick Js.
Despite that, for the white cement IV reissue (IVs were probably the first time the majority of UK males laid eyes on Jordans via the Littlewoods catalogue) they do give you a pretty box, an acceptable shape which accurately represents the original and the chance to re-enact Buggin Out's Jordan bike abuse/toothbrush rescue scenes from Do The Right Thing.
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